Playtime Paris #23 recap
FASHION, Trade shows
For over 10 years, Playtime Paris has brought professionals from the worlds of Children’s fashion and Maternity together for a trade show that is unique on the world stage. From January 27 to 29, Playtime Paris brought together professionals from the worlds of children’s fashion and maternity for the presentation of the Autumn/ Winter 2018/19 collections.
Lunamag.com visited Playtime Paris at the end of January and saw kids fashion, kids shoes, accessories, baby gear, kids design, maternity wear and gifts. A total of 540 collections that were presented together at the beautiful Parc Floral de Paris.
Curated around the theme of mutation (Changeover!), this 23rd edition brought about a real wave of optimism among the brands that attended the fair.
Highly creative and resolutely designed to inspire. It is a prime destination for anyone who believes work and pleasure should go hand in hand.
Lunamag.com was part of the International visitors, whom broke the record with 57.7% international visitors and 69 nationalities represented.
In total, Playtime welcomed 7,654 professional visitors over the three days.
An increase in visitors from Italy, a strong increase of Chinese visitors and the return of several major accounts (Departement stores and concept stores) made the show a success.
In this time of soul-searching for shows, we are glad to note that the vision Playtime set out to accomplish 10 years ago meets the current needs of the market.
Sébastien de Hutten, director of Playtime
At Playtime, brands, whether they are just emerging or already established, can freely transcribe their worlds onto their stands. It is an inspiring show which brings together a complete and entirely non-compartmentalized selection that grants ever more importance to lifestyle products.
Sébastien de Hutten, director of Playtime
As a forward-looking company Playtime also decided to use these three days to present their new marketplace project: Playtime Online.
A digital platform which will be launched in June 2018. It will allow professionals of the sector to extend the experience of the shows to the online realm. Having access to some of the most advanced features available.
Next edition: Playtime Paris from June 30 till July 2, 2018
You are welcome to discover more trade show reports by Lunamag.com.
