Kids clothes that scream fun!
Kids need clothes more or less all the time. They grow so quick. Now what if you can get them the most fun and playful clothes that will empower them to live their best lives? PLAY etc is just that. It is all about fun. Fun clothes, fun packaging and clothes that combine function and effortless style.
This Australian children’s wear brand was just launched in Autumn 2017 by Bronwyn McCahon and Kristiina Rose-Inez. A ‘playwear’ label for girls aged zero to eight and boys will follow shortly too.
The duo reduced fussy things like buttons, zips, and clasps as much as possible, making it easy for the kids to dress themselves.
The inspiration comes from their own childhoods – the colors and prints of the 80s and 90s. Find plenty of fun prints and floral detailing and pockets, because girls need a place to put their things when they’re out and about.
Quality fabrics, fun and timeless designs, ethical production and clothes that the kids want to wear every day!
We love the fresh vibe and happy drive.
FUN KIDS CLOTHES FOR DOING FUN THINGS!
Great to know: Every piece sold will educate a girl for one day through Room to Read! A not-for-profit charity who support girls education and literacy in developing countries.