pitti bimbo 87

Pitti Bimbo #87 our highlights from the represented UK brands!

FASHION, Fashion, Trade shows

From over 40 children brands from Great Britain, that attended Pitti Bimbo this June, we selected a handful for our video. Giving you a glimpse on what to expect for next Summer 2019.

The 87th edition of Pitti Bimbo was exceptional. Like one big party that mixed children’s fashion, fun, events and catwalk shows into one powerful event.

We discovered the new Spring/ Summer 2019 collections, spoke with shop owners, designers and agents. Listened to their developments, uncertainties and stories. And of course we always go to Florence with the aim to discover the latest news from our beloved UK children brands.

That is why we decided to do a little video this time around. Unfortunately we could not fit the over 40 British children brands that exhibited into one movie. But a selection of nine!

Here are our highlights from the represented UK brands during Pitti Bimbo 87! In the same order as they appear in the video:

Jesse and James
Inspired by heroic kids stories and iconic children’s books. Think Mary Poppins. Unique cutting techniques, classic styles and asymmetrical collars. Mixed with romantic frills, ruffles and layers. The colour palette ranges from pastels to strong bold colours which reflects the trends for next season perfectly.
In addition the brand presented a glamour capsule collection. Gold shimmering lurex, whimsical flower jacquards and layered party dresses!

Layers of beautiful fabrics! All designed ‘in-house’ and tailored to perfection. Delicious dresses with sparkling accents in soft colours. But also a few bold choices like red and blue. Bows, frills and plisse.

Belle Enfant
The most beautiful baby and small child basics. For next summer in white, sand, beige and some delicate floral prints. We especially adore the pointelle knits and the eyelet cotton dress.

At the core of the new Spring / Summer 2019 collection is the mood of ‘faded nostalgia’. Mixed with the label’s signature muted colours and in-house designed prints. Hand painted flowers, inky blues, purple pervades in combination with poppy red and pink. You can also find layered skirts and dresses, unisex relaxed jackets and delicate baby ensembles!

Fun, bright and bold clothing. Lots of embroideries – a trend that is here to stay – great unique prints and vibrant colours. The brand showed their A/W 2018/19 collection, however we thought that with the general weather in the UK there are many pieces that can be worn all year round! Pay attention to the details and playful characteristics.

How did you like the first five brands? We do have amazing designers and creative minds in our country don’t you think? Have a look at the other five for more inspiration:


Loud Apparel
The brand famous for its minimalistic style is going colour for next summer! Blue and red especially. And we love it!
You will still find lot sof black and cool prints but it is all mixed with some eye catching stripes and eclectic tints.

Raspberry Plum
Cheerful, geometric, eccentric and fashion conscious. Playful shapes, magical designs and a whole lot of fun we found in their bright yellow booth at Fortezza da Basso. And we hope your kids love fried eggs. Sunny side up. The signature print for next season from this creative label based in London.

It’s in my jeans
Stylish,contemporary street wear fashion for cool kids! Stylish denim with statement prints (on trend for next year!) and flower applications.

Milk + Biscuits
Strong prints, images and amazing fabrics. Picking up checks, a few ruffles and metallics that you will see a fair bit next summer too. Beautiful collection!

Pitti Bimbo #87 our highlights from the represented UK brands!

We hope you enjoyed this glimpse into the trade show world and the collections for Summer 2019. In January we will be back and include different brands…

More reports from our visits to the shows will follow shortly!


Video: Andrej Dallmann
Slider: Peggy Juche

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