New in town: Bonton London
Cityguide, LONDON, TRAVEL, To shop
The gorgeous French family run concept store Bonton, dedicated to children and babies clothing, accessories, linen and furniture opened its first UK store in Westbourne Grove, London this winter.
After Petit Pan, also from Paris, it was Bonton who opened a stand alone store in our capital in November 2017.
Well known for its quality with rich, happy and creative ready-to-wear clothing for baby and kids, Bonton stores also include home accessories and furniture.
The later is now primarily filled with the brands latest addition – Bonton Maison.
The history of the brand Bonton is a family affair. The story starts at Bonpoint, where Thomas Cohen learned his skills alongside his parents, and was soon joined by his wife Irene. The duo created a new, unconventional line with original colours and prints. Bonton was born in 2001 and even though the brand works with basics and essentials, its unique style, materials and exceptional colours are the core and make the success. Bonton uses raw materials that are dyed and made in France.
The brand is constantly innovating and embarking on new collaborations with the crème de la crème of French kids fashion. (think Aigle, 10IS, Maison Labiche and many more)
And now you can find their universe in the UK as well. Happy dance!
We are thrilled to have secured this deal with Bonton, which will now bring its globally renowned range of high end children’s wear, bed linen, furniture and accessories to West London. Westbourne Grove is an ideal fit for the brand, which will perfectly complement the existing line up of leading retailers, quality cafes and restaurants.
Peter Thomas, director in the Central London retail team at Savills
The Bonton stores are always worth a visit. Beautifully decorated and filled with a charming selection of French kids clothes as well as cute gifts and must haves.
235 Westbourne Grove, W11
Tel: 207 792 8200
Clothing and accessories for babies 0-24 months, as well as girls and boys from 3-12 years old.
In addition, it also stocks furniture, decorations, toys and beauty products.