3 brand new kids labels from the UK

Baby, FASHION, Kids

Four trade shows are behind us. We saw the new collections, trends and colours for next Autumn/ Winter and we also found some young and fresh brands from the United Kingdom. Children's fashion is growing like never before. And new brands with passionate visionary designers are taking over the shop floors.

And we love to share the latest additions from our own country with you. We noticed that the gender neutral trend is here to stay. Except for dresses, colours and shapes go for both boys and girls.

Let’s have a look at these three very young brands and their vision on children’s fashion:

QAlpha by QKID
QKID Creative Club is a global community for young creatives and QAlpha is a mindset brand for young creatives aged 8-14 . The avatar of the next generation – a generation ready to shape the future. The QAlpha style is build around 4 core elements:


Designs which evolve, progress and change while constantly affirming the individuality of QKIDs.
5% of all QAlpha purchases support programs for members and sustainability products.

Progressive children’s fashion with a vision and mission. We love!

wildchild lonodn
Wildchild London
Seen during our trip to Bubble London this week.
Born in 2017 by mum duo Rebecca & Gemma. Gender neutral, urban, cheeky and unconventional clothing for 2 to 9 year old’s.
Quality trend led clothing with a quirky fun spark that kids love and designs that can be mixed, matched and shared between brothers and sisters alike.
Ethically produced, made to last, designed and manufactured here in Britain, using toddler-safe ink and certified fabrics.

Small Stories
Small Stories
Seen during Pitti Bimbo & Dot to Dot.
Brand new British children’s wear brand inspired by a child’s artistic approach to self expression.
Launching for A/W 2018.

By the way, have you seen these 7 brands that are all based in London?

PS: We are working on a seperate post talking about ‘gender neutral kids clothing’. Stay tuned!